FOOD
So how do we
reboot food?
Imagine
producing the entire world’s protein on an area of land the size of Greater London. Imagine rewilding 3/4s of today’s farmland.
Imagine eating guilt-free meat, milk and cheese without ever having killed an animal. Imagine providing abundant food to the world’s poorest.
So let's compare our options
FOOD TODAY
MEAT
from slaughtered animals
DAIRY
from cows used as brewing machines
FISH
in dwindling numbers
+ only a few types of plants
FOOD REBOOTED
fish
meat
&dairy
created using precision fermentation
+ an abundant
variety of plants
Astonishingly we already have the tools to make this happen...
The secret lies in microorganisms. Just as our ancient ancestors relied on microorganisms to brew beer, raise bread and ferment foods like sauerkraut or soy sauce, today’s innovators have discovered how to programme microorganisms such as yeast to brew precise ingredients… like milk, eggs or the delicious fats and proteins you get in a steak.
it's something called...
... precision fermentation
Thanks to breakthroughs in the tried and tested technique of precision fermentation (already used widely to produce animal-free rennet and insulin) we will be able to create proteins (and fats) that are identical to those found in meat and dairy products.
By partnering with the microscopic world, we can produce animal-free alternatives that melt, smell, and taste just like the real thing.
the 4 core principles
to reboot food :
-
Make it plant centred:
In a rebooted food system, healthy and varied plant based foods should be at the centre of everything.
-
Brew, don’t slaughter:
Animal farming should be phased out with today’s animal products replaced by identical precision fermentation products wherever possible.
-
Use as little land as possible,
rewild everything else:
We must prioritise high yield, low impact farming to spare as much space for nature as possible. On the land left behind we must pay farmers to rewild.
-
Open source everything:
New technologies in food should be open source and corporate concentration must be actively mitigated to ensure the benefits of the food revolution are shared equally with all.
OUR PLANET TODAY
Mass extinction of species
OUR PLANET REBOOTED
Planetary scale rewilding
as seen in
NEWS
Time for the EU and UK to fund the future of food, say WePlanet campaigners.
GO TO CAMPAIGN LAUNCH WEBSITE
Entire world’s protein can be produced on an area of land smaller than London, say COP27 campaigners.
WATCH THE PRESS CONFERENCE
JOIN THE CAMPAIGN
Reboot Food is a campaign led by the citizen-led green group WePlanet. We want to phase out animal agriculture for new sustainable alternatives, see the farming of plants revolutionised to use less land and fewer chemicals and see our planet rewilded as a result.